Meta Ads Management
Management and tracking, handled by the person who builds both.
I run Meta campaigns for finance, insurance, and loan advertisers, and I build the server-side tracking they depend on myself. Roughly 90% of my work is in Special Ad Category verticals, so the policy and tracking problems are not new to me.
How it works
One operator, four moving parts.
Account and tracking audit
I start with what you already have running: account structure, pixel and Conversions API setup, event quality, and where conversions are leaking. In these verticals the tracking gap is usually the first thing costing you.
Server-side tracking build
I build Conversions API and server-side tracking myself, deduplicated against the pixel by shared event ID, with PII hashed. This is the part most agencies outsource or skip. It’s the reason my background is development, not just media buying.
Campaign structure and creative direction
Campaigns built for Special Ad Category constraints, with creative direction that clears Meta policy the first time. Every setup is risk-checked before it scales, because a flagged account helps no one.
Testing and scaling
Structured testing on audiences and creative, scaling what holds cost per result. You get plain-language reporting, not a dashboard you have to interpret yourself.
On account risk
I treat Meta policy as a hard constraint.
Accounts get flagged in these verticals. That’s normal, and I’ve resolved plenty. The difference is that I risk-check every setup before it scales, so the flags that do happen stay small and fixable. The result across 120+ accounts is zero permanent bans.
Disclaimer: a banned account means any account that was flagged and permanently banned by Meta due to forces outside Maven Media’s control. Meta enforces its policies at its own discretion, and no agency can guarantee an account against restriction. The zero permanent bans figure reflects Maven Media’s management practices to date and is not a guarantee of future outcomes.
Who this is for
- $20,000/month and up in Meta ad spend. Below that, management isn’t the right fit and I’ll tell you so.
- Finance, insurance, loans, and adjacent regulated verticals. This is where the specialized work pays off.
- Advertisers who care about tracking accuracy, not just the number Meta reports back to them.
Spending $20,000/month or more on Meta?
Book a call to see if we’re a fit, or start with a free tracking score if you want to check your setup first.